It's hard when you make an awesome short film. All the imagination-starved execs want the feature version and most of the time it's not possible because the reason the short was so great was an Aristotle-like confluence of elements. This is one such example. The short had almost immediate and highly comedic pay-offs to bad decisions that are understandable. This does not. It's not bad. Good director. Not terrible story. Good actors. It's just hard to tap into the zeitgeist of brilliance once lightning has already struck.